A Girl Named Su
When producing a spot, casting is one of the most important aspects. The right or wrong talent can make or break a piece.
When we were casting for the Maybelline Style Diary for Sundance Channel, the casting director and I stumbled upon this wonderful girl named Su. Su owned a small clothing and home goods boutique in Clinton Hill. Without any on-camera or modeling experience, she was completely unprepared to star in a beauty commercial. But this was her greatest asset: she just had a smile, a sweetness and authenticity to her that you can’t fake. I knew that I wanted her for the role almost immediately.
With a little coaching, and little direction, we got what we needed from the audition interview. She got the gig. She killed it. One of the best pieces I think we’ve done.
Producing is trusting your gut. If you know something is right, it probably is.
– Brian Parrish